Digital marketing for ecommerce and online stores
More sales for your online store: traffic that buys, profitable campaigns and a shopping experience optimized from start to finish.
Your online store
Urban backpack 22 L
★★★★★ buyer reviews
$89.90
order #4821 · ships tomorrow
Sales by channel · this month
Google
Meta
TikTokWhy does your online store need specialized ecommerce marketing?
In ecommerce everything is measured, which is why marketing has to perform. Bringing in visitors isn't enough: you need the right ones, landing on the right product, and completing the purchase. Every point of improvement in conversion translates directly into revenue.
At Arara we combine acquisition and conversion: product SEO, ROAS-driven Performance Max and Meta Ads campaigns, optimized product feeds and CRO on product pages and checkout. The goal is simple: sell more while spending smarter.
The biggest mistake in ecommerce is treating marketing like a traffic faucet: you raise the budget, margins shrink and the business doesn't scale. The only way to grow profitably is to raise ROAS and average customer value at the same time. That's why we work on acquisition and retention together: email flows, repeat-purchase sequences and upsell strategies that increase LTV without spending a single extra dollar on acquisition.
How we help Ecommerce
Google Shopping and Performance Max
ROAS-driven campaigns with an optimized product feed.
Meta and TikTok Ads
Prospecting and retargeting for discovery and abandoned-cart recovery.
Product and category SEO
Rankings for your best-selling product and category pages.
Product page and checkout CRO
We reduce friction where most purchases are abandoned.
Email and retention
Automated flows for repeat purchases and higher customer value.
Why choose Arara for Ecommerce
Higher ROAS
We optimize the feed, bids and creative so every ad dollar works harder.
Fewer abandoned carts
Checkout CRO and properly set-up retargeting recover sales you're losing today.
Customers who come back
Email and repeat-purchase flows raise customer lifetime value with no extra acquisition cost.
Scale without losing margin
You grow sales volume while staying profitable, thanks to segmentation by product margin.
How we work with Ecommerce
- 01→
Analysis
We review your catalog, margins and current sales data.
- 02→
Strategy
We prioritize products and channels by profitability.
- 03→
Execution
We launch campaigns and optimize the shopping experience.
- 04
Scale
We scale what's profitable and increase value per customer.
Darío Infurna
CEO & Founder at Arara
He sold his first company, IN2BONE, in Miami in 2021 and has led Arara Expert ever since, helping businesses across Latin America and the United States turn traffic into clients.
View LinkedIn profileHis first company
First company: IN2BONE · sold in 2021His companies today
What almost nobody doesWhat he sells to his clients, he first tests in his own companies.
Marketing agency that installs the system to win clients for firms and companies. The same one that grows his own.
+34
companies
5
countries
5.0★
on Google
Built from scratch in Colombia: another industry, another country, fully remote. It grew with the same system he sells to his clients.
+8
lawyers
600
cases
550
clients
A directory of verified lawyers in Colombia, launched in 2026 with the same system: showing up on Google, answering instantly with AI and routing each inquiry to the right lawyer.
12
lawyers
10
practice areas
All
Colombia
It's usually a combination: Google Shopping/Performance Max captures active demand, while Meta and TikTok drive discovery and recover carts. The optimal mix depends on your margins and product.
Yes. We work with the major ecommerce platforms and integrate the product feed, analytics and conversion tracking as needed.
ROAS is the return on every dollar invested in advertising. It's the core metric in ecommerce: we optimize campaigns to maximize it without sacrificing profitable volume.
Yes, with CRO. We optimize product pages, the cart and checkout so a bigger share of your current visitors ends up buying.
With season-by-season campaign planning: building audiences ahead of the peak, flexible budgets and creative ready to launch. We also work the slow periods to stay profitable with steady-selling products and retention strategies for your existing customer base.
We also work with these industries
Every industry wins clients in a different way. See how we approach digital marketing in other sectors where we already have experience.
What our clients say
Real Google reviews, shown in their original language (Spanish).
Google reviews
For online stores
How many sales is your online store missing this year?
Play 6 months as an online store: decide where to invest to sell online, answer real inquiries and see how many buyers come in.
Play as an online storeLet's talk about your project
Get your free audit and we'll show you how to apply this to your business.